The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
The safety of all products bearing the brands, characters and other intellectual property of The Walt Disney Company is of crucial concern to us.
Our Product Integrity Program administers Disney’s policies, procedures and operating requirements designed to help us achieve our safety objectives and commitments. Disney requires that all independent licensees and vendors engaged in the production of Disney-branded products contractually commit to comply with all applicable regulatory requirements and any additional requirements that may be specified by Disney. Disney also requires that licensees and vendors contractually commit to follow reasonable and proper procedures for verifying that Disney-branded products comply with all applicable regulatory requirements by conducting safety tests using accredited and independent testing facilities and following other procedures to confirm compliance with applicable requirements.
To promote compliance with these undertakings and to help ensure the safety of Disney-branded products, the Product Integrity Program engages in monitoring activities that include requiring designated licensees and vendors to submit product safety testing reports or other compliance documentation to Disney and subjecting Disney-branded products to periodic, risk-based auditing programs to confirm continuing compliance.
Disney is committed to a continuous review of our product safety policies, procedures and operating requirements to help ensure that our approach results in Disney-branded products that meet, or exceed, current regulatory requirements and any additional Disney requirements, follows developments in our complex global consumer products business and reflects Disney’s commitment to product safety. Disney implements changes to the Product Integrity Program as appropriate and is committed to communicating our approach to all concerned parties.
Our long-term goal is to minimize our product footprint. In 2010, Disney developed some common approaches and targets around this goal. Our company-wide targets are focused on two areas in particular: the sourcing of raw materials, especially as it relates to sustainable paper use, and holding our manufacturing suppliers to a higher standard of environmental responsibility. In fiscal year 2011, strategic suppliers of key Disney product lines completed an Environmental Responsibility Index survey that will serve as a baseline for measuring future improvement. In 2011, Disney also identified apparel, accessories, plush, and toys as key product lines that will be measured for improvement.